GWN’s main goal is boosting the presence of dragon boat racing in more markets across the U.S. When it comes to hosting a dragon boat event, “we can do everything from A to Z on the water,” said Soroka. The organization has helped plan festivals of all sizes, from major events at places like Walt Disney World to smaller, regional competitions in locations like Windsor,N.J. GWN provides event management services, team-building experiences, social media efforts, training camps, and equipment sales and leases. GWN is the largest full-service production company for the sport of dragon boat racing in America, and it owns or helps produce over 40 events annually across North America. But the team at GWN is actively trying to change that, spreading the word about dragon boat racing, one of the fastest- growing water sports in the world. “There’s still a huge chunk ofAmericathat is unaware and hasn’t had the opportunity to participate,” Soroka said. are still unaware of the sport, according to Aaron Soroka, chief operating officer of Great White North Dragon Boat. There are some 50 million participants around the world, and yet many people in the U.S. Today, it has emerged as a popular modern sport, with festivals held worldwide. Dragon boat racing has its roots in ancient China, dating back thousands of years when competition was held as part of religious ceremonies and folk rituals.
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